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The story behind the name

Why would anyone want to be coached by a wolf?

That was my marketing advisor's question when I chose the name. My first reaction: he is absolutely right.

My first name is Wolfgang and I live in Berlin, so The Wolf of Berlin was the natural choice. I picked it without much thought. It took his question to make me look closer at the animal behind the name, and what I found is the reason I kept it.

The name came first

Where I found myself in it.

Wolves have a reputation. They are the villain of fairy tales, most people are a little afraid of them, and in business "the wolf of" usually conjures up a ruthless dealmaker who treats people as prey. None of that is what I stand for.

In shamanic traditions the wolf is a power animal, a guardian that walks beside a person. But I didn't reason my way to it. The more I learned about the wolf, the more of myself I recognized in it. I am not a safe or comfortable coach. I will challenge you, and I do it from care, never from judgment.

What I recognized most is a tension. A wolf is deeply loyal to its pack, and yet it is free. It thinks for itself and explores, and when it is convinced, it acts, even if no one follows. Sometimes it leaves the pack altogether to break new ground.

I don't want to resolve that tension for you. I want you to lead from inside it. Good leadership needs both: the loyalty to nourish your people, and the freedom to think, to speak up and to do what is right when it is not popular. The wolf doesn't ask you to become something other than yourself. It reflects a part of your own leadership back to you.

A myth worth dropping
The ruthless "alpha wolf" comes from studies of wolves kept in captivity. In the wild, a pack is a family, led by the experienced ones who protect it, teach it and hold it together.
What the wolf teaches

Loyal to the pack. Free to leave it.

  1. 01

    The pack

    A wolf pack is a family, and it thrives when every member grows strong. The leader's job is not to carry everything alone, but to protect, nourish and develop the pack until it can carry itself.

  2. 02

    The lone wolf

    Sometimes a wolf breaks away to find new territory. That takes conviction: thinking freely, speaking up, and going ahead when you know it is right, even at the cost of approval. New ground is never broken by following the pack.

    40 kma wolf can travel in a single day
  3. 03

    The call

    Wolves don't howl at the moon. That is a Hollywood myth. They howl to call their pack and hold their ground, and the moon is simply there because they are most active at dusk and at night. The question I ask every client is the one the wolf asks: what is your call, and are you listening to it?

    10 kmthe distance a wolf's howl can carry
When the wolf looks at you with his steady gaze, he is asking you to listen to your calling. That is what coaching is all about.

Wolfgang Kroj, The Wolf of Berlin